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Robert Berkman

Market Research, Writing and Analysis
social media, big data, digital trends

editor, Best of the business web;   editor, the information advisor's guide to internet research
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I’m a writer, editor,  and author living in Rochester, NY and enjoy researching and analyzing trends on emerging communication and media technologies and exploring their impact on business, education and culture.   I have focused much of my work for journalists, librarians, market researchers, media studies students and others who have a need to understand our current information eco-sphere.

My books, reports, and articles have been published by MIT Sloan Management Review, HarperCollins, Wiley-Blackwell, Ziff-Davis,  McGraw-Hill, and several other publishers. 

I am the business librarian at the University of Rochester and on the faculty at the School of Media Studies in the New School for Public Engagement where I teach new media ethics, big data, social media, and research methods.  My approach to analyzing emerging information technologies largely follows a media ecology perspective, and I am an admirer of the work of the media ecologist pioneer Neil Postman.


I am available for in-house and online seminars and workshops; creating white papers and research reports; and speaking engagements. You can download my current resume here.

To get in touch, email me at robertberkman[at]gmail.com, or tweet me: @rberkman


Selected Works

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Founder and co-editor, The Information Advisor's Guide to Internet Research, Information Today Inc.
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Social Media: Shifting out of First Gear, 2013 MIT Sloan Management Review

Some of my Recent Writings on the Web

innovatethink: future look
A selection of sites and tools that explain how the visual Web is becoming a more important part of the Internet, particularly for IT and marketing applications.
  • CIO.com, Innovatethink, July 2014


Digital leaders for Oprah, Lady Gaga, Rachael Ray, and Michael J Fox discuss protecting personal brands at Chief Digital Officer Summit
Four prominent digital executives discuss the pitfalls and promises of the direct and more intimate relationships that social networks have facilitated between popular personalities and their audiences.
  • Chief Digital Officers (CDO) Club, March 28 2014

Can Social Business Make Employees Happier?
Social business can breed contentment among employees — but it doesn’t happen automatically.
  • MIT Sloan Management Review, September 27 2013
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